Demand,
created
before
they’re
looking.
RoasEngineer builds and runs Meta Ads for Shopify stores and service-based businesses — Facebook and Instagram campaigns structured around what you actually sell, tested weekly and measured by real return.
Product discovery and lead discovery, structured differently.
A Shopify store and a med spa both live inside Meta Ads Manager — but they need completely different campaign architecture to actually convert. We build the version that fits your business, not a generic template.
Advantage+ & Catalog Retargeting
Built for Shopify and eCommerce — dynamic product ads, catalog retargeting, and lookalike prospecting layered with UGC creative testing so cold traffic converts and abandoned carts come back.
Lead Gen & Local Targeting
Built for service businesses — on-platform lead forms, local audience targeting by radius, and Reels-first creative built to earn trust before someone ever picks up the phone.
Every campaign is a hypothesis. The data decides what ships.
No guesswork, no “best practice” templates copy-pasted across accounts — and no treating a Shopify catalog account and a dentist’s lead-gen account the same way. Every account gets its own testing pipeline from day one.
Budget reallocated weekly
Spend shifts toward what’s converting every single week — toward purchases and add-to-carts if you sell products, toward form-fills and calls if you sell a service.
Your account, always yours
Direct login access to Meta Ads Manager at all times, plus full visibility into creative performance and audience data. Nothing runs in a black box you can’t see into.
ROAS for eCom. Cost-per-lead for service.
A Shopify store is judged on ROAS from catalog and prospecting ads. A service business is judged on qualified leads and cost per booking from lead forms. We optimize for the number that actually matters to you.
Results from real Meta Ads accounts.
No inflated screenshots — outcomes across different niches, budgets, and business models, product and service alike.
Rebuilt a stale Meta account with fresh UGC creative and catalog retargeting — CTR up 3x within two weeks.
Launched Instant Form lead campaigns with local radius targeting for a med spa — booked consults nearly doubled in the first month.
Migrated a manually-managed account onto Advantage+ Shopping with cleaned-up product feed signals — scaled spend without ROAS dropping below 4x.
From audit to scale, in order.
No lengthy onboarding decks. A clear, direct path from where your Meta Ads account sits today to where it needs to be — whether you’re shipping products or booking clients.
Free Ad Audit
Full review of your Meta Ads account — creative fatigue, audience overlap, and where spend is leaking, whether you’re tracking purchases or leads.
Strategy & Setup
Campaign structure, audience research, and creative briefs built around your actual business model — catalog and prospecting for eCom, lead forms and local targeting for service.
Launch & Test
Multiple creatives and audiences run in parallel — the data decides what scales, not a hunch.
Scale What Works
Budget shifts weekly toward what’s converting. Fatigued creative gets refreshed before performance decays, every time.
Before you book a call.
Do you work with service businesses, or only Shopify stores? +
Both. Advantage+ and catalog retargeting are built for Shopify and eCommerce. Lead gen campaigns and local audience targeting are built for service businesses. Same platform, structured entirely differently depending on whether you sell products or book clients.
How fast will I see results? +
Most accounts show measurable improvement within 2–3 weeks — the time Meta’s algorithm needs to exit the learning phase properly. Real scale, whether that’s revenue or booked leads, usually shows by day 60–90.
How do you measure success for a service business? +
Not ROAS — that metric doesn’t mean much when you’re selling a service, not a product. Instead we track qualified leads, cost per lead, and cost per booked call, with Instant Form attribution set up from day one so we know exactly which ads are producing real business, not just clicks.
Do you handle creative, or just media buying? +
Both. Creative fatigue is the most common reason Meta accounts stall, so creative direction, UGC sourcing, and continuous testing are part of the build, not an afterthought.
Is this a long-term contract? +
No. Everything runs month-to-month. If it’s not working for you, you’re not locked in.
Who actually manages my account? +
You talk directly to the person running your campaigns — not an account manager relaying messages from someone else.
Ready to see what your Meta Ads account could actually output?
Free audit. No pressure, no generic PDF — a real look at your Facebook and Instagram setup and what’s holding it back.
Book My Free Audit