Search
intent,
captured
at
the
moment.
RoasEngineer builds and runs Google Ads for Shopify stores and service-based businesses — Shopping, Search, Performance Max, and Local Service Ads structured around what you actually sell, tested weekly and measured by real return.
Product intent and service intent, structured differently.
A Shopify store and a home services business both live inside Google Ads — but they need completely different campaign architecture to actually convert. We build the version that fits your business, not a generic template.
Shopping & Performance Max
Built for Shopify and eCommerce — product feeds structured around your best sellers and margins, with proper asset groups, audience signals, and brand exclusions so PMax complements Search and Shopping instead of cannibalizing them.
Search & Local Service Ads
Built for service businesses — high-intent Search campaigns tied to call tracking and lead form extensions, plus Local Service Ads for the businesses that qualify, so every click is measured against real bookings, not just traffic.
Every campaign is a hypothesis. The data decides what ships.
No guesswork, no “best practice” templates copy-pasted across accounts — and no treating a Shopify Shopping feed and a law firm’s Search campaign the same way. Every account gets its own testing pipeline from day one.
Bids and budgets reallocated weekly
Search terms, product groups, and placements are reviewed every single week — winning terms get budget, wasted spend gets cut before it compounds.
Your account, always yours
Direct login access to Google Ads at all times, plus full visibility into search term reports and conversion data. Nothing runs in a black box you can’t see into.
ROAS for eCom. Cost-per-lead for service.
A Shopify store is judged on ROAS from Shopping and PMax. A service business is judged on qualified leads and cost per booked call from Search. We build and report on the number that actually matters to you.
Results from real Google Ads accounts.
No inflated screenshots — outcomes across different niches, budgets, and business models, product and service alike.
Rebuilt a Shopping account with proper product segmentation — ROAS went from 1.4x to 4.2x within 60 days, then to 5x with PMax layered in.
Rebuilt Search campaigns and call tracking for a home services company — booked appointments nearly tripled while cost per lead dropped sharply.
Structured proper asset groups, audience signals, and brand exclusions — scaled from $2K to $28K monthly spend without ROAS dropping below 4x.
From audit to scale, in order.
No lengthy onboarding decks. A clear, direct path from where your Google Ads account sits today to where it needs to be — whether you’re shipping products or booking clients.
Free Ad Audit
Full review of your Google Ads account — search term waste, product feed gaps, and where spend is leaking, whether you’re tracking purchases or leads.
Strategy & Setup
Campaign structure, keyword and product segmentation, and conversion tracking built around your actual business model — product margins or client lifetime value.
Launch & Test
Shopping, Search, and PMax structured to complement each other, not compete — the data decides what scales, not a hunch.
Scale What Works
Bids and budgets shift weekly toward what’s converting. Wasted search terms get cut fast, every time.
Before you book a call.
Do you work with service businesses, or only Shopify stores? +
Both. Shopping and Performance Max are built for Shopify and eCommerce. Search and Local Service Ads are built for service businesses. Same platform, structured entirely differently depending on whether you sell products or book clients.
How fast will I see results? +
Most accounts show measurable improvement within 2–3 weeks — the time Google’s algorithm needs to exit the learning phase properly. Real scale, whether that’s revenue or booked leads, usually shows by day 60–90.
How do you measure success for a service business? +
Not ROAS — that metric doesn’t mean much when you’re selling a service, not a product. Instead we track qualified leads, cost per lead, and cost per booked call, with call tracking and form-fill attribution set up from day one so we know exactly which search terms are producing real business, not just clicks.
Do you handle Shopping feed setup, or just campaigns? +
Both. A poorly structured product feed is the most common reason Shopping campaigns underperform, so feed optimization — titles, categories, product groups — is part of the build, not an afterthought.
Is this a long-term contract? +
No. Everything runs month-to-month. If it’s not working for you, you’re not locked in.
Who actually manages my account? +
You talk directly to the person running your campaigns — not an account manager relaying messages from someone else.
Ready to see what your Google Ads account could actually output?
Free audit. No pressure, no generic PDF — a real look at your Shopping, Search, or PMax setup and what’s holding it back.
Book My Free Audit